Lion Capital

Investment Strategy

Project scrapbook

About our partners

Lion Capital was founded in 2004 by Lyndon Lea, Robert Darwent and Neil Richardson with the goal of creating a leading investment firm focused on the consumer sector. As a private equity company they specialise in the investment of unique & desirable premium brands. Previous and current consumer brands owned by Lion have included Weetabix, Jimmy Choo, wagamama, Kettle Foods and AllSaints.

The challenge

Lion Capital, as is the way in Private Equity, often has to attract potential investors to its fund. To do this they needed a film that conveyed credibility and expressed their unique investment approach.

The film

Lion Capital brands, customers and employees come alive in this film to explore what happens when investment science meets brand artistry. To build credibility we talked through Lion Capital's history. Using the 'golden ratio' we composed a still life of products and brands from the Lion portfolio. These, alongside portraits of the co-founders, tell the story of the business’ origins and paint a picture of their investment strategy. Together the script and illustrations help create an engaging and unique feel; persuading more investors to see Lion Capital as a future Private Equity partner.

The context

https://www.lioncapital.com/approach/#!overview

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