Grabbing the spotlight and staying in someone’s mind is no easy task. One highly effective solution to this challenge is to use explainer videos. These visually dynamic and captivating videos excel not only in distilling complex messages into easily understandable narratives but also in etching a lasting imprint on the minds of viewers. These qualities and those we’ll cover in this blog make explainer videos a must for any marketing strategy!
1 - Simplifying Complex Ideas
One of the primary advantages of explainer videos is their ability to simplify complex concepts or processes. Whether you're introducing a new product, explaining a service, or illustrating a how-to guide, an explainer video can break down information into digestible chunks, making it easier for your audience to understand and retain.
2 - Increased Engagement
In today's fast-paced digital world, capturing and retaining audience attention is more challenging than ever. Explainer videos, with their dynamic visuals and concise messaging, are highly effective at grabbing attention and keeping viewers engaged. By leveraging the power of storytelling and animation, you can create an immersive experience that resonates with your audience and encourages them to take action.
3 - Driving Conversions
Ultimately, the goal of any marketing effort is to drive conversions and generate leads. Explainer videos excel in this regard by guiding viewers through the buyer's journey and nudging them towards your goals, whether it's making a purchase, signing up for a service, or subscribing to a newsletter. With a compelling call-to-action seamlessly integrated into your video, you can maximise conversion rates and see tangible results for your brand.
4 - Versatility in Style
The adaptability of explainer videos, be it a sleek modern style or the charm of whiteboard animation, empowers businesses to customize content in alignment with their brand identity and the preferences of their target audience. The importance of this is backed up by a survey by Animoto which revealed that 96% of consumers agree that visuals are crucial when making a purchase decision. Choosing the right style not only enhances the aesthetic appeal but also plays a pivotal role in amplifying the overall impact of your message, ensuring it resonates effectively with your audience's preferences and leaves a lasting impression.
5 - The Perfect Content for Social Media
In an era dominated by social media, the sharing of visually appealing content has become a ubiquitous practice. According to a study by Social Media Examiner, visual content is more than 40 times more likely to get shared on social media than other types of content. Animated explainer videos, with their engaging and shareable nature, effortlessly traverse various platforms, facilitating businesses in reaching a broader audience. The potential for virality offers a unique opportunity for organic brand amplification, providing a substantial boost to your brand's visibility and recognition in the digital landscape.
6 - Search Engine Optimization (SEO) Benefits
The integration of explainer videos into your website can wield a positive influence on your SEO endeavours. Search engines, such as Google, prioritise websites that offer diverse and engaging multimedia content. By incorporating animated explainer videos, your website stands to benefit from increased visibility in search rankings, leading to a surge in organic traffic. This not only improves your website's overall performance but also enhances its chances of being discovered by a broader online audience.
7 - Building Brand Authority
A well-crafted explainer video not only educates your audience but also positions your brand as an authority in your industry. By delivering valuable insights or solutions in an accessible format, you can establish trust and credibility with your audience, ultimately strengthening your brand's reputation.
explainer videos offer a powerful way to boost your brand's visibility, engage your audience, and drive meaningful results. Whether you opt for a whiteboard animation, animated explainer video, or a combination of both, the key lies in crafting a compelling narrative and delivering it through visually captivating content. By leveraging the unique strengths of explainer videos, you can take your brand to new heights and leave a lasting impression on your audience.
We’ve been creating explainer videos and telling visual stories for over 20 years, and we’d love to help you share your message! Whether you have a question about the process or want to discuss how your message could work as an explainer video, we’re always here to answer your questions. Contact us today or book a free video call!
If you could pin down the essence of truth, could you draw it? That’s the question that lingered in my mind after speaking with Dan Ariely for my RSA Animate documentary—a project allowing me to reconnect with some of the most compelling thinkers of our time.