The Cognitive Blog — Cognitive

whiteboard animation

Unveiling the Magic: What Is a Whiteboard Video in Business?

Unveiling the Magic: What Is a Whiteboard Video in Business?

In the digital age, businesses are continually exploring innovative ways to capture the attention of their audience and effectively convey their messages. One such captivating tool that has gained popularity is the whiteboard video.

The Different Types of Whiteboard Animation

The Different Types of Whiteboard Animation

There are six major styles of whiteboard animation, and that’s before you factor in the creative freedom of whiteboard videos and the way they can be tailored precisely to your needs.

How Do You Reversion Your Whiteboard Explainer Video And Keep It Up To Date?

How Do You Reversion Your Whiteboard Explainer Video And Keep It Up To Date?

In this blog, we’ll look at the reversioning process and reasons you might want to reversion your whiteboard explainer video.  

The Whiteboard Animation Process: Taking Your Message From Idea to Explainer Video

The Whiteboard Animation Process: Taking Your Message From Idea to Explainer Video

We’re here to help you navigate the whiteboard animation production process and in this blog, we’ll take you through the steps. 

What Is Visual Thinking?

What Is Visual Thinking?

Visual thinking is at the heart of whiteboard animation. It helps us to make information engaging, entertaining and memorable - but how does it work?

How Does Whiteboard Animation Balance Engagement And Accuracy?

How Does Whiteboard Animation Balance Engagement And Accuracy?

When it’s done well, this combination allows whiteboard animation to explain complex ideas in an engaging and accessible way, expanding their reach and impact!

Does Whiteboard Animation Live Up To The Hype?

Does Whiteboard Animation Live Up To The Hype?

Whiteboard animation has been around for a long time and promises a lot. Can it really capture the full essence of you and your message? Will it engage viewers in what you have to say and create a good ROI? Are whiteboard animations still effective?

On A Tight Animation Budget? Whiteboard Animation Can Help!

On A Tight Animation Budget? Whiteboard Animation Can Help!

Whiteboard animation allows you to tell your story in an engaging, informative and memorable way - even when watching the pennies. Whiteboard videos and their production process are packed with opportunities to say more with less.

2022: We Are Cognitive's Year In Review

2022: We Are Cognitive's Year In Review

It’s a very exciting time at We Are Cognitive and next year promises to hold even more whiteboard animations, surprises, innovations, and great visual storytelling for our clients. We want to thank the We Are Cognitive team and every client we have worked with this year for making 2022 a great adventure. See you in 2023! 

Pitch Your Vision & Explain Complex Concepts With Whiteboard Animation

Pitch Your Vision & Explain Complex Concepts With Whiteboard Animation

From pitching the big picture to making a complex idea feel accessible, you need a communication tool that can engage, inform and inspire. This is where whiteboard animation comes in. By combining a script and voiceover with illustration and animation, you can share your vision and make ideas relatable.  

Sharing Complex Ideas - Live Action Videos vs Whiteboard Animation

Sharing Complex Ideas - Live Action Videos vs Whiteboard Animation

A great way to share, inform and excite others about your idea is video. But with so many types of explainer video, which do you choose? Two of the most popular video types are live action videos and whiteboard animation.

Microplastics - Illustrating The Problem

Microplastics - Illustrating The Problem

Awareness plays a major role and at We are Cognitive, we are proud to have have used our creativity to make whiteboard animations that explain, draw attention to the problem and share the information with the public!

Microplastics in UK Rivers: the small particles pointing to a big problem

Microplastics in UK Rivers: the small particles pointing to a big problem

The University of Manchester’s findings linked microplastics to another big problem, sewage discharges into rivers. Their findings had far reaching implications, what we shared through whiteboard animation.

The Charivari Returns And The New Strange Cargo Animation Launches!

The Charivari Returns And The New Strange Cargo Animation Launches!

The Charivari is returning and our whiteboard animation for Strange Cargo, celebrating them, way they work with communities and telling their story.

A Future For Us All: The Threads That Weave A Future

A Future For Us All: The Threads That Weave A Future

Nothing lives in isolation, and Sir Ken draws on several connected threads as he explains the scale of opportunity and reset this moment gives us. We’ve unpicked these threads in this blog as we think about the gantlet Sir Ken leaves us with, to seize the opportunity and create a new sort of normal.

A Future For Us All: The Easter Eggs

A Future For Us All: The Easter Eggs

In this blog, Andrew and Dan take us through some of their most meaningful and memorable moments during the making of Sir Ken Robinson’s ‘A Future For Us All’.

How Can Whiteboard Animation Help You Share Your Vision?

How Can Whiteboard Animation Help You Share Your Vision?

Thanks to its combination of features and the creative freedom it offers, whiteboard animation has what it takes to capture your vision and share it with the people that can help you make it happen.

12 Years Of Whiteboard Animation

12 Years Of Whiteboard Animation

In this blog, Andrew reflects on the origins of whiteboard animation, the RSA Animates and the journey that led to the creation of this new series, Talk To The Hand.

How To Convert Old Content Into A Whiteboard Video

How To Convert Old Content Into A Whiteboard Video

Even when it’s feeling a little tired, a few tweaks to the appearance or delivery of old content can bring it back to its full glory and make it relevant to a whole new audience. Whiteboard videos are a great way to convert old content.

Creativity In Business: The Ingredient Your Organisation Can’t Do Without

Lockdown was a great example of the importance of creativity in business, as businesses small and large adapted the services they offered and the way they operated. But creativity has a much bigger role to play in businesses!