Once upon a time in the bustling world of the internet, where content is king and attention is currency, a new hero emerged from the shadows. This hero wasn't a caped crusader, but rather a concise, compelling force known as the Explainer Video. With the power to distill complex ideas into digestible bites, it quickly became the darling of marketers and educators alike.
But why? What gave this hero the edge that allowed it to transform comms and marketing forever?
The Statistical Symphony of Success
The prevalence of explainer videos can no longer be seen as a mere trend; it's a well-established strategy backed by impressive statistics. According to a survey by Wyzowl, 91% of people have watched an explainer video to learn more about a product or service. This stat underlines the fact that in our fast-paced world, consumers appreciate being able to understand complex concepts quickly and in an entertaining format. Furthermore, HubSpot's research highlights that 54% of consumers want to see more video content from brands they support.
The Conversion Catalyst
But explainer videos are not just about comprehension; they're a potent tool for conversion. Animoto's data reveals that 93% of businesses landed a new customer because of a video on social media. And, the inclusion of a video on a landing page can boost conversion rates by up to 80%, according to Unbounce. These numbers are a testament to the power of video in the buyer's journey.
The SEO Booster
The reach of explainer videos also extends to search engine optimization (SEO). Moovly states that you're 53 times more likely show up first on Google if you have a video embedded on your website. Since Google's algorithms prioritize content that engages users, videos are a golden ticket to better rankings and increased visibility.
Video’s Takeover Of The Internet
Year on year, video’s impact on internet usage has increased! As of 2022, Sandvine had found video usage had grown in popularity so much it made up 65% of all internet traffic. That was a 24% increase on the previous year, highlighting the ever increasing demand by consumers and internet users for video content.
The story of explainer videos is one of rapid ascension, driven by our innate love for stories and simplicity. In the kingdom of content, explainer videos have carved out a realm where they reign supreme, not just as a medium of choice but as a strategic imperative for anyone wishing to communicate effectively in the digital age.
As we continue to ride the waves of innovation, one thing remains certain: explainer videos will continue to turn complex narratives into compelling tales of understanding and action. It’s a wave we’ve been riding for over 20 years; creating videos for clients all over the world and innovating in the explainer video sector. Join us on it by booking a call or contacting us to ask any questions you may have and to discover how your project could work as an explainer video!
If you could pin down the essence of truth, could you draw it? That’s the question that lingered in my mind after speaking with Dan Ariely for my RSA Animate documentary—a project allowing me to reconnect with some of the most compelling thinkers of our time.