Whiteboard Animation - The Research

The impacts of whiteboard animation on audiences with Professor Richard Wiseman

To understand more about the impacts of whiteboard animation on audiences we worked with Professor Richard Wiseman, Professor of the Public Understanding of Psychology at the University of Hertfordshire. Together we researched how audiences reacted to videos using whiteboard animation and ‘talking-head’ videos. Naturally, we created a whiteboard animation to present Professor Wiseman’s findings, which you can watch below. You can also download his findings as a PDF.

As the animation shows, the main findings of our research were:

  • Viewers were 66% more likely to share the whiteboard animation

  • The whiteboard animation resulted in a 15% increase in information retention

  • The whiteboard animation was 33% more entertaining

  • Women found both videos more interesting, informative and entertaining than men

Drawing Knowledge: The Psychological Impact of Whiteboard Animation

Fill in the information below to receive your copy of Richard Wiseman's research on the psychological impact of whiteboard animation.

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Cognitive are award-winning pioneers of whiteboard animation, and the creators behind the RSA Animates series. We help corporate, academic and charitable organisations like the BBC, TED, Coca Cola and Sanofi to tell their stories more powerfully. We’d love to supercharge your story, contact us today!

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