My Mission: Democratising Knowledge
Hello, I’m Andrew Park, the founder of We Are Cognitive. With over 25 years of experience in Visual Communication, I’ve dedicated my career to helping businesses communicate more effectively through creative and visually engaging solutions. At We Are Cognitive, we specialise in visual thinking, enabling organisations to express complex ideas clearly and with impact. Our goal is to transform the way you communicate, making it both efficient and meaningful.
We’ve collaborated with:
THE #1 GLOBAL BUSINESS CHALLENGE
Inefficiency In Communication:
Poor communication and complex organisational processes can cause a negative chain reaction. It begins with complexity and miscommunication, leading to misaligned goals, where team members or departments don't share the same objectives.
Is your communication more about talking at people
rather than with them?
This misalignment causes wasted time through duplicated or ineffective efforts. Additionally, reliance on poorly designed presentations, known as Death by PowerPoint, increases inefficiency. These issues drain energy, lowering motivation and productivity. Ultimately, innovation is stifled as the team is too burdened by inefficiencies to think creatively.
The cycle highlights the need for clear communication, streamlined processes, and effective presentations to prevent energy drains and encourage innovation.
Miscommunication & Misalignment
Is your team working from the same understanding, or are there different interpretations? If you ask someone to picture a tree in their minds, it is more than likely that you will get different answers from each person. This is how communication can come unstuck!
That’s how projects derail - this is
miscommunication at its core!
Miscommunication is a common issue in any organisation, but it’s particularly rife in large organisations where different departments often interpret the same information in various ways. This misalignment leads to:
DELAYS
INCREASED COSTS
UNMET OBJECTIVES
Are your decisions getting lost in a sea of complexity?
Decision-makers are frequently overwhelmed by the sheer volume of data and information, making it difficult to extract key insights. This complexity can slow progress and stifle innovation, putting your organisation at a competitive disadvantage.
Here’s what happens in our brains when things get too complex…
Your Brain's Survival Instincts Could Be Sabotaging Your Business!
Ignoring these issues can have significant consequences:
WASTED RESOURCES
Continued inefficiency results in wasted time and resources, ultimately affecting your bottom line.
STIFLED INNOVATION
Miscommunication and misalignment can cause organisations to miss critical opportunities, as teams aren’t unified in their approach.
STAGNATION
Overcomplexity in decision-making can paralyse progress, leading to stagnation and a loss of competitive edge.
Our Solutions:
Clarity Through Simplicity!
At We Are Cognitive, we specialise in simplifying. We transform messy, complex ideas into clear, visual stories everyone can rally behind. We offer a visual thinking consultancy designed to transform how your organisation communicates and makes decisions. By simplifying complex information into highly engaging visual formats, we help ensure that your team is informed, aligned, and empowered to take decisive action.
Products
Just effective and meaningful communication
that drives results
What Drives Us:
Any communication sets out to change people in some way. We have developed a methodology that builds that change function into every piece of communication we make.
Each part of our Storytelling IDEA builds on the other. First, we Inform to lay the foundation. Then, we Develop new skills to address challenges. From there, we Enable action, ensuring the insights gained lead to results. Finally, we Animate your vision, creating emotional connections that drive lasting change.
This is how we guide you to not only overcome your problems but thrive beyond them.
INFORM
Change people’s information
The first thing is to start with the right information. This is the foundation of good communication. It’s not about info-dumping either. We can guide you in selecting and simplifying the right information ready to communicate like a winner!
DEVELOP
Change people’s abilities
Next, we help develop new skills and capabilities. We’re not just about sharing knowledge; we enable growth and transformation by empowering your team to think and work differently.
ENABLE
Change how people act
Information and skills mean nothing if they don’t lead to action. We enable clients to implement effective strategies and changes that deliver real, measurable results.
ANIMATE
Change hearts and minds
Finally, we bring your message to life by connecting emotionally with your audience, fostering engagement and loyalty. It’s about inspiring change not just in what people know, but how they feel and act.
Why It Works
Harnessing the Science of Engagement
We first used our infographic, whiteboard style, to create the RSA Animates series. Today, it’s had over 100 million views! We were blown away by the audience’s reaction to the series and to understand it, we worked with author and academic Professor Richard Wiseman.
Together, we compared the impact of a “talking head” video and a whiteboard animation that used the same voiceover.
The results were clear!
They showed that audiences thought the animations were:
You can read more about our research with Professor Wiseman in our eBook, download it here.
Schedule Your FREE
Strategy Consultation
Don’t let inefficiency, miscommunication, and complexity hold your organisation back. Engage with We Are Cognitive to revolutionise your communication strategy and stay ahead in your industry. To learn more about our services schedule your free, no obligation, comms strategy call with our team of experts to explore how we could help you.
Let’s discuss how we can tailor our visual thinking solutions to meet your specific needs.
Simply book a 30-minute time slot in our calendar.
We look forward to meeting you!