In today's digital age, businesses are always on the lookout for fresh and innovative ways to captivate their audience and get their messages across. Enter whiteboard animation explainer videos—a dynamic tool that's been winning hearts and minds. By blending the charm of hand-drawn illustrations with the art of storytelling, whiteboard animations turn complex ideas into engaging visual narratives. They have become a go-to strategy for businesses aiming to simplify concepts, boost engagement, and hit their communication targets. In this blog post, we'll dive into how businesses can leverage the magic of explainer videos to drive success and connect with their audience like never before.

Reasons to use explainer videos

A whiteboard video can help a business in several ways. Firstly, it can help explain the nitty-gritty of each individual business from detailed functions to the high-level ‘headlines’ that define them, capturing the personality of that company’s culture and brand in informative explainer videos. Secondly, they are flexible enough to help people to stay afloat on an ever-changing sea of information. The supercharged power of words and pictures make engagement a very quick win when using explainer videos to beef up your corporate storytelling. Here are some ways animated explainer video services can help you bridge the gaps created by remote working.

Training and Onboarding

Training and onboarding are the backbone of any thriving business. Enter whiteboard animation videos, an engaging and interactive way to deliver training materials to employees, customers, or partners. Whether you're outlining standard operating procedures, demonstrating software functionalities, or educating on compliance regulations, explainer videos make learning enjoyable and memorable. With dynamic visuals and captivating narration, these videos enhance information retention, ensuring learners grasp concepts effectively and stay engaged throughout the process.

Explaining Products or Services

When introducing a new product or service, it is crucial to clearly communicate its value proposition and benefits to potential customers. Whiteboard animation videos excel at simplifying complex ideas into visually appealing and easily digestible content. By utilizing engaging illustrations and animations, these videos can effectively showcase how a product or service solves a problem or meets customer needs. The combination of visuals and narration helps viewers understand and remember key features, leading to increased interest and potential conversions.

Report summaries

Sharing report summaries through whiteboard videos is a fantastic strategy. This technique allows you to compile and present a wealth of information, highlighting key findings and their implications, all while honoring the effort and context behind the report. One of the greatest advantages of whiteboard videos is their adaptability. You can customize the content to perfectly suit your audience—and even feature team members in the animation! This personal touch not only makes the presentation more relatable but also showcases the collaborative effort behind the report.

Internal Communications

Effective internal communication is vital for fostering collaboration, aligning teams, and ensuring everyone is on the same page. Whiteboard animation videos can be a powerful tool for internal communication within businesses. Whether it's sharing updates, announcing policy changes, or introducing new initiatives, these videos captivate employees' attention and facilitate better understanding. By leveraging the creative storytelling element, whiteboard animation explainer videos make internal communications more engaging, memorable, and inclusive.

Pitching

Pitching has always been challenging, and now, with remote work, it’s even tougher. With distractions like chatty houseplants, sourdough starters, endless notifications, and Zoom fatigue, capturing attention has never been harder. To make your pitch stand out, it needs to captivate and hold your audience, allowing your ideas to take root and grow into follow-up meetings and signed contracts. This is where whiteboard videos shine. They are memorable, engaging, and can transform even the most abstract concepts into clear, understandable visuals, making them the perfect tool to elevate your pitch and keep your audience hooked.

Marketing and Branding

Whiteboard animation videos offer a unique opportunity to enhance marketing efforts and build a strong brand identity. With their visually distinctive style, these videos can effectively communicate the brand's message, values, and story. By incorporating brand elements like logos, colors, and characters, businesses can create a consistent visual experience that resonates with their target audience. Whether used in social media campaigns, website content, or presentations, whiteboard animation videos help businesses stand out, leave a lasting impression, and increase brand awareness.

Presenting Complex Data or Statistics

Businesses frequently grapple with heaps of complex data and statistics that can be daunting to digest. Enter explainer videos—a creative way to present this information visually and simply. By converting data into engaging visuals like charts, graphs, and diagrams, these videos make the numbers easier to grasp. This visual storytelling approach helps businesses convey their messages effectively, making data-driven decisions more accessible and comprehensible for everyone.

Explainer video benefits

Explainer video works so well in these uses, and more, because it has several story supercharging superpowers. Like the curious creatives we are, as we began to notice the views and interactions on whiteboard videos soar, we couldn’t resist taking a closer look at what was happening. We teamed up with Professor Richard Wiseman. We’d been following the work of Professor Wiseman for several years, and had even been lucky enough to collaborate with him. Being the Professor of the Public Understanding of Psychology at the University of Hertfordshire, Professor Wiseman was the perfect accomplice, and we were delighted when he agreed to help us.

Together, we created an experiment that compared animated explainer videos videos with ‘talking head’ videos. The outcomes were surprising and explained what we were seeing in the success of our projects like the RSA Animates series. The research we conducted found four startling differences between ‘talking’ head videos and whiteboard videos. Naturally, we animated our findings.

Business explainer video examples

Creative Adverts

No one likes the horror of too much clutter. The Big Yellow Storage Company brought this horror to life in this social media marketing animation.

Elevator Pitches

BlueVolt overcame the challenge of elevator pitches when there isn’t an elevator by making it digital. In one minute, the animation spells out the problems hat trainers face and the ways BlueVolt can solve them.

Corporate Storytelling

The ‘circular economy’ is a model of ever-growing importance. eBay commissioned this animation to explain more and the way they fit into this planet sized story.

Report Summaries

We are living in divisive times, but we have much more in common than we may think. More In Common commissioned this animation to introduce their Britain’s Choice report - it’s method, key findings and more ways to get involved.

In an increasingly competitive business landscape, it is essential to explore innovative ways to communicate effectively. Whiteboard animation videos offer businesses a versatile and engaging medium to achieve their communication goals. Whether it's explaining products, training employees, presenting data, fostering internal collaboration, or enhancing brand marketing efforts, animated explainer videos can elevate business communication to new heights. By harnessing the power of visual storytelling, businesses can captivate their audience, convey messages with clarity, and ultimately drive success in today's dynamic marketplace.

We’d love to supercharge your story - whether you need to explain something to your team or you have a message for the public. Sharing stories is something people have done since the beginning of our history, contact us today if we can help you share yours. Let’s talk!